We’re all about the BIG3 in the Seventh Season of legendary sports entertainment. Watch this video to see more about our most recent games in Baltimore. Check our stream this Saturday, July 6 to catch the magic as it’s happening. Tap in with us – cop tickets to one of our summer games! This is…

The BIG3 games have been comin’ in hot this season after six years of legendary 3v3 basketball. Check out this footage to see the uncensored behind-the-scenes footage from our second week games in Tampa, Florida. Get in on the action by grabbing tickets to one of our Season 7 games! We bringin’ sports entertainment all…

Season 7 of the BIG3 is officially LIVE. We bringin’ the heat to  the Oakland Coliseum. We’re also live on x.com/thebig3 so don’t stress if you’re not in the U.S.!  Every year we’ve been building up, and now we’re ready to set these courts on fire. We’re bringing 3-vs-3 basketball to new heights and you’re…

In the seventh season of the BIG3 league, we’ve got unbelievable rivalries, players and sports excellence coming your way. For the first time, we have three brothers playing together on the Aliens team, led by Paul Millsap. The Enemies, our defending champs, will battle it out to see if they can run it back this…

Original source: https://www.outkick.com/analysis/pro-basketball-system-fails-caitlin-clark-women-athletes-jeff-kwatinetz Legendary investor, Bill Gurley, once warned us that incumbents keep out new, innovative, and disruptive competitors by ‘gaming the system’ in their favor. It’s an age-old story; those with power often give lip service to change yet shun genuine innovation that threatens their supremacy. The massive business of sports is no different….

On January 15, 2024, The Naismith Basketball Hall of Fame introduced the inaugural Naismith Hall of Fame Ice Cube Impact Award, an honor celebrating Ice Cube’s remarkable contributions to professional basketball and his dedication to community service. This groundbreaking award, symbolizes the acknowledgment of individuals who, like Ice Cube, leverage the basketball to create positive…

The Naismith Basketball Hall of Fame and ground-breaking rap star, renowned blockbuster film producer and actor, entrepreneur, and co-founder of the BIG3 basketball league, Ice Cube, are thrilled to announce a pioneering partnership culminating in the creation of the inaugural Ice Cube Impact Award. This unique collaboration is set to honor Ice Cube’s extraordinary contributions…

The BIG3’s  sixth season kicks off today in Chicago at the United Center. Don’t miss the beginning of an epic BIG3 season. Catch all of the action live on CBS at 12:30 PM ET Sunday, June 25th. Don’t have tickets yet? Get them now at https://big3.com/tickets/.  

This Cinco de Mayo marks the official release of the music video for ¿Cuáles Fronteras? a legendary collaboration between Banda MS and Ice Cube. The song sheds light on ongoing immigration injustices while being a voice of solidarity for all people who are seeking a better future anywhere in the world. This powerful single transcends borders and…

Watch the World Premiere of the “FREE GAME” video here: https://youtu.be/4NXD144o0Ys off the upcoming Mount Westmore album SNOOP, CUBE, 40, SHORT out Dec. 9th. Available on all platforms. Pre-order the album now at: https://lnk.to/MWSnoopCube40Short.

Don’t miss the official lyric video for Hood Robbin’ on YouTube. Hood Robbin’ was originally released in 2010 on the studio album “I Am the West.” You can watch the full official video on YouTube at https://www.youtube.com/watch?v=43wryVQxYQ8.

When you see all four, it’s Mount Westmore. The rap supergroup’s single “Too Big” drops today on all platforms at https://toobigmountwestmore.lnk.to/TooBigMtWestmore. Listen, download, and share the single now. “I’m so happy that Mount Westmore is finally hitting the streets. Today is a good day,” said Ice Cube when commenting about the release. “Too Big” is…

Official Lyric Video for You Know How We Do It:    Subscribe to the channel to never miss an update:  https://IceCube.lnk.to/YTSubscribe   Ice Cube Official Website:  https://icecube.com   Follow Ice Cube:   Facebook:  https://www.facebook.com/IceCube Instagram:  https://www.instagram.com/icecube/ Twitter:  https://twitter.com/icecube  

Contract with Black America Institute, an economic inclusion-focused initiative led by artist and entrepreneur O’Shea Jackson, also known as Ice Cube announced its’ partnership with the NFL. The CWBA and NFL partnership enhances the NFL’s dedication to increasing economic equity and partnerships with Black owned businesses. The collaboration focuses on identifying League-wide opportunities in the…

The BIG3’s fifth season will tip off on June 18, 2022 at Credit Union 1 Arena in Chicago, IL for 12 weeks of FIREBALL3 action. The regular season will include two weeks in Chicago and seven in Dallas before the playoffs and Championship Game. Following the Championship Game, the BIG3 will debut an All-Star Game…

Ice Cube, Snoop Dogg, E-40 and Too $hort have announced their collaborative album as Mt. Westmore is set to be released on June 7. Ahead of the album, the group has released songs including “Big Subwoofer” in October of 2021 and more recently, “Bad Mfs” in April of this year. The tracklist will include 48-50…

Ice Cube hit the stage this past weekend to perform his best throwback hits during a NASCAR competition in California. Cube performed a number of classics including Friday, Check Yoself, You Know How We Do It, and many others.  Check out the recap: Clash at the Coliseum was fun start to finish. @NASCARONFOX pic.twitter.com/3t50ix9yvS —…

Ice Cube will perform in San Angelo as the headliner for the Kings of the West tour on March 18-19.  Click here to purchase tickets.

Ice Cube is set to perform during the race break of the Busch Light Clash at the Coliseum on Sunday, Feb. 6. His performance, which will be shown live on FOX, enhances an already star-studded lineup of racing and entertainment set for the sport’s season-opening exhibition inside the Los Angeles Memorial Coliseum. WHEN IS THE…

After nearly nine months of collaboration, rapper, actor, entertainment mogul and BIG3 founder Ice Cube has today announced a partnership with fine and digital artist Trevor Jones and renowned NFT platform Nifty Gateway to produce a series of NFT’s to be released on November 17th at 6:30 pm EST. The NFT’s are four large-scale oil…