Iconic rapper, actor, and cultural legend Ice Cube is set to release his latest single, “It’s My Ego”, on October 18, as part of his highly anticipated upcoming album, Man Down, dropping this November.
Known for his unfiltered storytelling and relentless energy, Cube’s new track is more than a song—it’s a message for everyone who’s ever been criticized for loving yourself.
Cube’s single, “It’s My Ego” speaks to resilience, unapologetic confidence, and the strength to believe in yourself. The single serves as a preview of the hard-hitting themes we can expect on his Man Down album, which focuses on overcoming adversity and standing back up when life knocks you down.
As Cube recently shared:
“[I]f you listen to the album, there’s sprinkles of why the record is called Man Down, and what we need to do as men to, to stand back up.”
Pre-save “It’s My Ego” now and get it on day one when it drops. Stay tuned for more from Ice Cube’s Man Down album, which will be available across all major streaming platforms this November.