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04 09, 2020


Let’s help the real Heroes. 100% of the net proceeds from these custom “Check Yo Self Before You Wreck Yo Self” t-shirts will go to the frontline healthcare workers. Pick one up here:

As the world comes together to fight against COVID-19, Ice Cube is creating special “Check Yo Self Before You Wreck Yo Self” t-shirts, using his famous lyrics as a perfect microcosm for how we all need to act – nobody is immune and we all need to protect each other.

All net proceeds will be donated to underfinanced hospitals and nurses in inner cities and rural areas throughout America, including the staff at the Martin Luther King Jr. Community Center in his hometown of Los Angeles. The funds will be donated directly to hospitals to get much needed supplies.

“As a global community, we all need to come together to fight against this Coronavirus. Every citizen needs to step up. Hopefully people can buy the shirts, and help us get supplies directly into the hands of the frontline healthcare workers that need it the most,” said Ice Cube. “We all need to do our part in helping the essential workers. We hope the funds from this program can help.”

“It’s important we hold ourselves accountable for our actions and keep others safe. ‘Check Yo Self Before You Wreck Yo Self’ encompasses the most important aspects of our wellbeing – we all need to protect each other before we wreck ourselves and one another,” said BIG3 co-founder and Cube Vision COO, Jeff Kwantinetz.