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01 13, 2017

BIG3: Press Conference Recap

Cube announced the launch of the BIG3 at the official press conference in New York City alongside the league’s executives and former NBA players committed to play. Read more after the jump.


 Producer, actor and music legend Ice Cube, along with entertainment executive Jeff Kwatinetz officially announced today the launch of the BIG3 (, a new, 3-on-3, half-court basketball league that will feature some of the best players to ever play the game. Former National Basketball Players Association Deputy Executive Director and NBA player Roger Mason, Jr. will serve as the league’s Commissioner and President.

“The BIG3 was created as the ultimate basketball fan experience,” said BIG3 founder Ice Cube. “We’re bringing some of the baddest names to ever play the game, and giving them a platform to not only showcase their skills, but to entertain their fans in a high-energy, physical and competitive environment. As a diehard basketball fan, I personally can’t wait to see my favorite players back in action.”

The BIG3 will begin in June 2017, and will unite basketball greats and their biggest fans with an entertaining 3-on-3 basketball league played in arenas across the country. The new league will bring fans legendary NBA superstars competing against one another, in never-before-seen matchups and team pairings. Former NBA players who have officially committed to participate include Allen Iverson, Chauncey Billups, Gary Payton, Kenyon Martin, Stephen Jackson, Jermaine O’Neal, Rashard Lewis, Jason Williams, Bonzi Wells, Mike Bibby and George “The Iceman” Gervin. Payton and Gervin will serve as coaches, with Iverson serving as a player/coach – the rest are confirmed to play.

Read the full article. 

Watch the press conference here.

Photo credit: Getty Images