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This then spawned the sneaker known today by many as the Womens Jordans Fusions. Once Nike had gotten a hold of Michael they then presented him with the name as well as the first style and set of colors that they were planning on creating. During the conference between MJ his agent and the Nike staff things seemed to not go so well and Michael was said to have a sort of bored look on his face. Nike representatives where worried but as soon as they left the meeting Michael said that he would like to take part in this deal.
After Michael decided to officially take part in this deal Nike signed a 2. 5 million dollar contract for five years, plus royalties and other fringe benefits and this was then the entire "shoe game" changed. At that time many basket ball sneakers were simple and white but not the new Air Kids Air Jordan 2012's, they where a bold black and red. Now of course this is a huge switch but it caught the attention of viewers everywhere, even so much that the NBA banned the shoe from the league. This didn't stop Michael from wearing them though, but every game they were worn the NBA charged Michael a $5, 000 fine. This fine was paid by Nike and they could care less as their sneaker was getting HUGE exposure.
You would think that with its huge exposure they would sell off like nothing but with their steep prices the sales hadn't been all that good and Jordan was looking on leaving the deal. This was until Hatfield stepped in and sat down Michael to have a one on one discussion on where he would like to see the design and company go. This was after the Air Jordan II's had been released and during the planning of the Air Jordan III's. With the help of Michaels input on the new Jordan III's he made them lighter and with better materials which could be sold at a cheaper price. This was the turning point of Nike as sales sky rocketed.
From:http://www.likecheapjordans.com.